Website analytics setup
Website analytics setup for small businesses
Seeing where your visitors come from and which pages turn them into calls and form fills.
What this is
Most small business owners either have no analytics or have a dashboard they logged into twice and never opened again. Both amount to the same thing: decisions made on instinct.
What is worth having is a small number of figures you actually use. How many people came, where from, and how many got in touch.
What you get
What gets set up
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01
Tracking that works without a cookie banner
Measurement that counts visits and sources without collecting personal data or following people around the internet. That keeps you out of consent-banner territory and stops you annoying every visitor before they read anything.
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02
Where visitors came from
Search, Maps, a link from somewhere else, or straight to the address. This is the figure that tells you whether anything you are paying for is working.
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03
Which pages do the work
The pages people land on and the pages they were on when they got in touch. Usually a surprise, and usually an argument for making one page better rather than adding five more.
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04
Conversions
Form submissions and calls counted as events rather than guessed at from traffic. Without this you are measuring attention rather than business.
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05
A report you will read
A short monthly summary in plain numbers. A dashboard you have to remember to visit is a dashboard you will not visit.
A note on privacy
Analytics that collects personal data brings obligations with it, and it means putting a consent banner in front of every visitor before they can read your page. For a small business chasing a modest number of leads, that is a poor trade.
Counting visits, sources and conversions without identifying individuals gets you everything you will actually act on and none of the overhead. That is the default here unless you have a specific reason to need more.
What it costs
This is included in the Pro plan, alongside everything in the tiers below it. Setup is $1,600 one-time setup fee and the plan runs $160/month. The full breakdown is on the pricing page.
Setup on a site that is not on a plan is quoted separately and is a small job.
How this differs
Analytics is about visitor behaviour on your site: where they came from, where they went, what they did. Google Search Console is about your presence inside Google before anyone clicks. You need both and they answer different questions.
It is also the prerequisite for conversion rate optimization, which becomes opinion without measurement behind it.
Questions
What people ask
Do I need a cookie banner?
Not for measurement that does not collect personal data or use tracking cookies, which is the default here. If you later add advertising pixels, that changes and I will tell you when it does.
Do I get a login?
That is worth deciding at setup based on whether you will genuinely use one. Some owners want access and some only want the monthly summary; there is no wrong answer, but it is better chosen than defaulted.
Can you track phone calls?
Taps on a phone number link from the site can be counted. Attributing a call somebody dialled manually needs call tracking, which is a separate thing with its own tradeoffs. Worth discussing before assuming you need it.
How much traffic does a small business site normally get?
Less than most expect, and the number matters less than the direction and the conversion rate. A few hundred relevant visitors a month producing steady enquiries beats thousands producing nothing.
Find out what your site actually does
Tell me what is going on and I will tell you whether this is what you actually need. No pitch deck and no pressure.
Book a free consult