Local marketing

Local marketing for small businesses

Most people decide whether to call you before they ever reach your website. They read your Google listing, scan your reviews, and look at your photos. That is the part of your marketing that does the most work and gets the least attention.

What this covers

Local marketing, for a small business, means the profiles and listings that represent you on the platforms customers actually use. Your Google Business Profile first, then your reviews, then Bing Places and Apple Maps for the people who never open Google at all.

The work is unglamorous and it compounds. Correct categories, correct hours, real photos, replies to every review, and the same name and phone number everywhere so nothing contradicts anything else.

Every engagement starts with a free consult and a look at what your listings say about you today.

Services

What I handle

Google Business Profile

  • 01

    Google Business Profile setup

    Build your profile correctly from day one: the right categories, services, service area, hours, photos, and a description that follows Google's rules.

  • 02

    Google Business Profile optimization

    Fill out an existing profile properly, with the right categories, services, descriptions, photos, and attributes, so it shows up for more local searches.

  • 03

    Google Business Profile management

    Monthly care for your profile: posts, photos, service updates, questions and answers, review replies, and watching for unwanted edits.

Reviews

  • 01

    Review generation strategy

    A simple system for asking happy customers for reviews at the right moment, with text and email templates that stay inside Google's review policies.

  • 02

    Review response management

    Replies to your reviews, good and bad, that show future customers how you handle people and keep the profile active.

Bing and Apple Maps

  • 01

    Bing Places listing setup

    Claim and verify your listing on Bing Places so you show up in Bing search and maps, including on Windows devices and in the AI assistants that pull local results from Bing.

  • 02

    Apple Maps listing setup

    Set up and verify your business on Apple Business Connect so iPhone users find you in Apple Maps, Siri, and Spotlight, with the right hours, photos, and contact details.

Why hire one person for this

You are not getting an account manager who relays your questions to someone else. You get a direct line to the person doing the work, which for this kind of marketing matters more than it sounds. When Google suspends a listing or a bad review lands on a Friday, you need an answer, not a ticket number.

I take on a small number of clients at a time for exactly that reason.

How this differs from SEO

This is about the platforms. Search engine optimization is about ranking, including ranking in Maps. If your listing is accurate but you are still invisible, that is a ranking problem and it lives on the SEO side. If your listing has the wrong hours and no photos, start here.

Find out what your listing says about you

Book a free consult. I will look at your profile with you and tell you what a customer sees before they call.

Book a free consult