UX/UI design
UX and UI design for service business websites
Layout and navigation planned so visitors find what they need and get in touch faster, for service businesses.
What this is
This is the structural work that happens before anything is styled: what goes on which page, in what order, and how someone moves from arriving to contacting you. Most sites that "look fine" but do not convert have a structure problem rather than a visual one.
For a local service business the decisions are concrete. Where does the phone number live. Does pricing get its own page. How many clicks from landing to a form. What does someone see first on a phone at arm's length.
What you get
What gets decided
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01
Page structure
Which pages exist and what each one is for. One page trying to do three jobs is the most common cause of a site that reads as vague.
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02
The order of a page
What a visitor needs to know first, second and third. Usually not the order the business would naturally tell it in, because the business starts with itself and the customer starts with their problem.
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03
Navigation
Few enough items to scan in a second. A menu with nine things in it is a decision that got postponed rather than made.
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04
The path to contact
Where the calls to action sit and how far anyone ever is from one. On a phone this matters more than any other single decision.
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05
What comes off
The genuinely useful half of this work. Cutting the sections that exist because someone thought a website should have them.
What it costs
Quoted after a free consult, because what it takes depends entirely on what you already have. Book a call, I will tell you what is involved, and you get a number before anything starts. Website plan details are on the pricing page.
How this differs
Conversion rate optimization is measured: it needs existing traffic and a before number to compare against. This is the planning that happens before there is anything to measure, and it is judgement rather than data.
It is also not visual design. Colours and type matter, but they come after the question of what goes where.
On a new build this is not a separate purchase, it is part of how the site gets built. It is worth buying on its own when you have a site that looks acceptable and still does not produce calls.
Questions
What people ask
Is this included in a new website?
Yes. Deciding structure is part of building a site properly rather than an extra. It is worth buying separately when the site already exists.
Do I get wireframes?
What you get is the built demo, which you can click through on your own phone. A wireframe is a picture of a decision; the demo is the decision, and it is a better thing to react to.
Can you work on a site you did not build?
Sometimes. It depends what it is built on and how much can be changed without a rebuild. Bring it to a consult.
How do you know the layout is right?
Honestly: judgement, informed by what the business is and who is buying. Anyone claiming certainty without traffic to test against is overselling. If you have traffic, testing it is conversion rate optimization.
Make the site easier to use
Tell me what is going on and I will tell you whether this is what you actually need. No pitch deck and no pressure.
Book a free consult