Photo and video strategy
Photo and video strategy for your profile and site
What to photograph and film for your website and Google profile.
What this is
This is a plan and a shot list. I do not shoot, and that is worth saying plainly at the top rather than three sections down.
What you get is a decision about what images your business needs and why, which is the part most businesses get wrong long before a camera is involved.
What you get
What the plan covers
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01
The shots you are missing
Almost always the same ones: work in progress, the team, the vehicle, and a before-and-after pair from the same angle. Most businesses have finished-job photos and nothing else.
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02
What each image is for
A profile photo, a page header and a gallery image have different jobs and different shapes. Shooting without knowing where it goes is how you end up with nothing that fits.
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03
Photos that answer objections
Clean site at the end of a job, protective coverings down, the van and the uniform. These do more for a hesitant customer than another finished shot.
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04
What Google actually shows
Which images surface on your profile and what gets cropped out of them, so the important part of the frame is not the part that disappears.
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05
Realistic phone guidance
Light, angle and framing for someone shooting on a phone between jobs, because that is what will actually happen and a plan that assumes otherwise goes unused.
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06
What is worth filming
Usually short and specific rather than a produced video. A minute of the work happening beats a company overview nobody watches.
I do not take the photographs
Saying it twice because people searching this often want a photographer, and I would rather you found that out here than on a call.
The deliverable is the plan: what to capture, why it matters, and how it gets used on your site and profile. Most owners can shoot the list themselves on a phone, which is genuinely fine and often better, because customers respond to real work over polished production.
If you want a professional shoot, say so and I will tell you what to brief them on. The plan is more useful to a photographer than a vague request for some photos of the business.
What it costs
Quoted after a free consult, because what it takes depends entirely on what you already have. Book a call, I will tell you what is involved, and you get a number before anything starts. Website plan details are on the pricing page.
A one-off. Frequently folded into a build or a profile overhaul rather than bought separately, because that is when it is most useful.
How this differs
This is a shot list and a plan. Profile management is what happens to the images afterwards: uploading them, keeping them current, and retiring ones that no longer represent you.
It sits under consulting because the deliverable is a decision rather than execution.
Questions
What people ask
Do you take the photos?
No. This is the plan for what to capture and how it gets used. If you want someone behind the camera you want a photographer, and I will happily tell them what the site and the profile need.
Can I shoot it on my phone?
Yes, and for most small businesses that is the right answer. A recent phone in decent light is fine, and real work photographed plainly outperforms stock imagery every time.
How many photos do I need?
Fewer than you think, chosen deliberately. A dozen images doing specific jobs beats sixty of finished work from the same angle.
What about stock photos?
Avoid them for anything showing your work or your team. Customers recognise stock imagery and it reads as having something to hide. Use your own even when it is imperfect.
Know what to point the camera at
Tell me what is going on and I will tell you whether this is what you actually need. No pitch deck and no pressure.
Book a free consult