Blog writing
Blog posts that answer pre-purchase questions
Articles that answer the questions customers ask before they buy, written for small businesses.
What this is
A blog post is for someone who is not ready to hire yet. They are working out what the job involves, what it should cost, or whether they have the problem they think they have. Answer that well and you are the business they remember when they are ready.
This is not a publishing treadmill, and I will say so before you buy anything.
What you get
What a post involves
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01
Choosing the topic from real questions
What customers actually ask you on the phone. That list is better than any keyword tool, because it comes from people who went on to buy.
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02
A direct answer near the top
The question answered in the first couple of sentences, then the detail. Readers get what they came for, and AI systems quoting the page have something quotable.
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03
Specifics from your business
Real numbers, real constraints, real examples. The difference between a post worth reading and one that reads like every other post on the subject is entirely in the specifics.
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04
An honest route to contacting you
A post that hard-sells at the end undoes the trust the post just built. The call to action is there and it is proportionate.
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05
Internal links
Pointing to the service page the post relates to, so a reader who is ready can get there and so the post supports the page that actually sells.
Where I stand on content volume
I do not believe in publishing constantly for its own sake. A small business that publishes twelve thin posts a year is worse off than one that publishes three genuinely useful ones, and the treadmill costs money every month whether or not it works.
If you want a blog, it should be because there are real questions worth answering in writing. If there are only four of those, that is four posts and then we stop, and I would rather tell you that than sell you a monthly retainer.
My own blog is empty for exactly this reason. I would rather ship nothing than filler.
What it costs
Quoted after a free consult, because what it takes depends entirely on what you already have. Book a call, I will tell you what is involved, and you get a number before anything starts. Website plan details are on the pricing page.
Priced per post rather than as a monthly quota, because a quota is how blogs end up full of things nobody needed written.
How this differs
A blog post answers a question someone has before they are ready to hire. SEO content writing produces the service and location pages that close people who already are. Different reader, different job.
Answer-ready content writing is defined by format rather than by reader: content structured so an AI assistant can extract and quote it.
Questions
What people ask
How often should I publish?
Probably less often than you have been told. When there is something genuinely worth writing. For most small businesses that is a handful of pieces rather than a weekly schedule.
Will a blog get me more customers?
Indirectly and slowly, by being useful to someone before they are ready to buy. If you need work this month, this is the wrong lever and I will point you at a faster one.
Who is credited as the author?
You, normally. It is your expertise and your voice; my job is getting it onto the page in a readable order.
Do you use AI to write these?
Not as a substitute for knowing your business. The specifics that make a post worth reading come from a conversation with you, and there is no way to generate those from nothing.
Answer the questions you already get asked
Tell me what is going on and I will tell you whether this is what you actually need. No pitch deck and no pressure.
Book a free consult