Rank tracking and geo-grid reports
Rank tracking and geo-grid reports across your service area
Seeing where you rank across your whole service area on Google Maps rather than just at your own address.
What this is
Local rankings are not one number. Where someone is standing when they search changes what they see, sometimes dramatically. You can be first from your own street and invisible four miles away, and a single rank-tracking number hides that completely.
A geo-grid shows the whole picture: your position sampled across a grid of points over your service area, as a map rather than a figure.
What you get
What the reporting covers
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01
A grid across your service area
Your Maps position checked from many points rather than one, so you can see where your coverage actually stops.
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02
The searches that matter
The terms customers actually use, agreed with you rather than chosen for how flattering they look. A report tracking terms you always win is decoration.
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03
Month-on-month change
What moved and in which direction. A single snapshot tells you very little; the value is in the trend.
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04
Who is above you, and where
The competitors holding positions in the parts of the map where you are weak, which is the useful input to competitor analysis.
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05
A plain summary
What changed and what, if anything, is worth doing about it. Including the months where the honest answer is nothing.
What a geo-grid is actually good for
Mostly for deciding where to concentrate. If the grid shows you strong across your home town and absent in the two towns you most want work from, that is a concrete answer to a question owners usually guess at.
It is also good for tempering expectations honestly. Proximity is a real and heavily weighted factor in local search, and no amount of optimisation makes a business rank everywhere. Seeing the falloff on a map makes that easier to accept than being told it.
What it costs
This is included in the Pro plan, alongside everything in the tiers below it. Setup is $1,600 one-time setup fee and the plan runs $160/month. The full breakdown is on the pricing page.
Available on its own as a monthly report if you are not on a plan. The tooling that generates geo-grids has its own cost, which is reflected in the quote.
How this differs
Rank tracking answers "where do I show up, and from which parts of town". Google Search Console answers "what searches am I appearing for at all, and can Google index me". Different questions, and both worth knowing.
Website analytics covers what happens after someone clicks. This covers whether they ever saw you.
Questions
What people ask
Why not just search for myself?
Because Google personalises results by your location and history. Searching from your own premises, logged in, on a device that has visited your site, tells you almost nothing about what a stranger across town sees.
How often should this be checked?
Monthly is right for most businesses. Daily tracking produces noise that gets mistaken for signal, and it invites reacting to normal fluctuation.
Should I expect to rank everywhere?
No. Proximity is weighted heavily in local results, so falloff with distance is normal and not a failure. The goal is a bigger area than you have now, not the whole region.
Does this include the website rankings too?
Maps and organic positions are separate things and can move independently. Which of them gets tracked is agreed at the start, based on where your customers actually come from.
See your whole service area
Tell me what is going on and I will tell you whether this is what you actually need. No pitch deck and no pressure.
Book a free consult